Angi doesn't publish a flat rate card for electricians — or anyone. Per-lead prices are set by trade, job type, and market, and they change, so two electricians a county apart can pay different amounts for similar-looking leads. The only reliable number is the one you compute yourself: total monthly Angi spend divided by jobs actually booked — and that number is routinely several times the per-lead sticker.
If you searched "how much do Angi leads cost for electricians" hoping for a price chart, here's the uncomfortable answer up front: there isn't one, anywhere, and that's not an accident. What we can give you is better — how the pricing is actually structured, why it's opaque, and the ten-minute math that tells you what your Angi leads cost.
How Angi's pricing is actually structured
Strip away the branding changes and there are two basic ways an electrician spends money with Angi:
- Pay-per-lead. The model descended from HomeAdvisor: you set your trade, tasks, and service area, and you're charged for each lead that matches — when the lead is delivered, not when a job books. Win the job, lose the job, never reach the homeowner: the charge is the same. Many of these leads are sold to more than one contractor at once, which is a whole economics lesson of its own.
- Advertising and membership products. Subscription-style placements that put your company in front of homeowners browsing the platform. These bill on a schedule regardless of what comes in, so they belong on the same ledger line as the per-lead fees — total platform spend is what matters, not what the line items are called.
The details — product names, tiers, what's bundled — get reshuffled often enough that anything more specific here would be stale in a year. Read the current terms before you sign anything, and treat whatever you're quoted as the price this month, in your zip codes.
Why there's no published rate card
The per-lead price varies by trade, by task within the trade (a panel-replacement inquiry is priced differently than a ceiling-fan swap), by geography, and over time. Functionally it's dynamic pricing: the cost of a lead reflects what contractors competing in that market are willing to pay for it. Nothing sinister is required for that to be true — it's ordinary auction logic — but notice who the opacity serves. A published rate card would let you do the cost-per-booked-job math from your kitchen table before spending anything. Without one, the only way to learn what Angi costs is to buy Angi leads for a few months. The tuition is the data.
Two practical moves before you enroll. First, get current per-lead pricing for your specific tasks and zip codes from the rep in writing, dated — verbal ballparks on a sales call are worth what they cost. Second, ask exactly which lead types you'd receive and how many contractors each is sold to. Those two answers, plus a realistic close rate, let you run the break-even math below before spending a dollar — which is precisely the math the missing rate card makes inconvenient.
Compute your own effective cost
Effective cost per booked job = total monthly Angi spend ÷ jobs booked from Angi. All spend — lead fees, ads, memberships — over actual signed, scheduled jobs.
Then load it honestly: add the unpaid hours the leads consumed (calls, drive time, estimates, no-shows) at your billable rate. That fully loaded figure is the one to weigh against the gross profit of your average Angi-sourced job. We keep a copyable monthly ledger in the pillar post — six lines, ten minutes a month, and after one quarter you'll know more about Angi's real pricing than any blog post can tell you.
A worked example — hypothetical on purpose
Since there's no rate card to cite, we'll make every assumption visible. Say electrical-service leads in your county run $70 apiece, and say you take 18 in a month:
| Line | Amount |
|---|---|
| 18 leads @ $70 (hypothetical) | −$1,260 |
| Booked jobs at a 25% close (round to 4) | cost basis: $315/job |
| ~20 unpaid hours quoting and chasing @ $100/hr | −$2,000 equivalent |
| Fully loaded cost | ≈ $815 per booked job |
Swap in your real lead price, close rate, and hours — the arithmetic is the point, not our placeholders. If your average Angi job grosses $1,200 in profit, an $815 acquisition cost is survivable but grim. If it's a $350 service call, you paid Angi for the privilege of working.
Note what the hypothetical is generous about, too: it assumes every lead was billable and legitimate, no time lost to disputes, and no discounting to beat the other contractors quoting the same kitchen. Real months have all three, and each one pushes the true number up, not down. When your own ledger disagrees with our placeholder in either direction, believe the ledger.
The public-record context
One more thing belongs in the spreadsheet. In March 2022 the FTC filed a complaint alleging that HomeAdvisor — an Angi affiliate, and the ancestor of the pay-per-lead machinery — had made false, misleading, or unsubstantiated claims about its leads' quality, source, and conversion rates since at least mid-2014. The resulting order, finalized in April 2023, required HomeAdvisor to pay up to $7.2 million and barred the challenged claims. To be precise, because precision is the law here: a consent order resolves allegations — it is not a verdict on Angi's pricing today. But when a platform's own conversion-rate promises were, in the government's view, unsubstantiated for nearly a decade, the lesson for your spreadsheet is simple: trust your ledger, not the sales call. Full plain-English walkthrough with primary sources: the FTC vs. HomeAdvisor, explained.
If the math comes back ugly
Run the ledger for a quarter. If your fully loaded cost per booked job clears your margin comfortably, fine — keep the ledger running and watch the trend. If it doesn't, the answer isn't a better dispute strategy; it's a different structure. We've laid out the honest options — including how we compare and where we don't fit — in Angi alternatives for electricians, and if you're weighing Angi against Thumbtack specifically, that comparison is here.