Field Notes

Straight talk on getting paid
in the trades.

The economics of leads, the business of running a one-truck shop, and how the work really gets won — written by people who pull permits, not marketers.

Pillar 01 · Lead Economics

The economics of buying leads

What Angi, Thumbtack, and HomeAdvisor leads really cost once the honest math is done — and the models that invert it.

Pillar · Lead economics

The True Cost of Buying Leads for Electricians (Worked Math)

What do Angi and Thumbtack leads really cost an electrician per booked job? The worked math: shared leads, close rates, quoting hours, and no-shows.

Public record

The FTC vs. HomeAdvisor: What the $7.2M Order Actually Said

A plain-English walkthrough of the FTC's HomeAdvisor case — the 2022 complaint, the April 2023 final order, the $7.2M, and the refunds — with primary sources.

Lead economics

Shared Leads, Explained: Why 4 Contractors Pay for 1 Customer

How the shared-lead model works, the speed race it creates, and what it does to an electrician's real customer-acquisition cost.

Lead economics

How Much Do Angi Leads Cost for Electricians? (Honest Math)

Angi doesn't publish a rate card. How Angi's lead pricing is actually structured for electricians — per-lead fees, ads products — and how to compute your real cost.

Lead economics

How Much Does Thumbtack Cost for Contractors in 2026?

Thumbtack doesn't publish lead prices. How the pay-per-lead model actually works in 2026 — what sets prices, what budgets do and don't control, and the math to run.

Lead economics

Are Paid Leads Worth It for Electricians? A Worked P&L

Are Angi or Thumbtack leads worth it? A hypothetical solo electrician's month with lead fees vs. the same month restructured — and the break-even close-rate formula.

Lead economics

Should Electricians Charge for Estimates? The Cost of Free Quotes

What free estimates really cost a solo electrician per year, when free quoting still makes sense, and how to charge for diagnostics without losing jobs.

The business model

Why Loadside Pays Electricians — and How We Make Money

Loadside charges electricians nothing and pays fixed rates per job. The business model stated plainly: the spread, the volume math, and what you trade for it.

Pillar 02 · The One-Truck Shop

Running a one-truck shop

Licenses, insurance, workers' comp, and what a solo electrician actually nets in Northern Virginia — the business side, worked straight.

Pillar · The one-truck shop

Running a One-Truck Electrical Shop in Northern Virginia: The Operating Manual

The operating manual for a solo electrician in NoVA: the two licenses, the insurance floor, workers' comp, what to charge, the pipeline problem, and when to hire.

Virginia licensing

Virginia Electrical License Classes: Journeyman, Master, Class A/B/C

Virginia's two-layer system explained: journeyman and master tradesman licenses vs. Class A, B, and C contractor licenses — with the actual dollar limits from the statute.

The insurance floor

What GL Insurance Really Costs a Solo Electrician — and What Drives It

No fake premium quotes. What actually drives general liability cost for a solo electrician — revenue, limits, work mix, claims — plus the certificate logistics of sub work.

Workers' comp, worked straight

Does a Sole Proprietor Need Workers' Comp in Virginia?

Virginia's workers' comp rules for a solo electrician: the more-than-two-employees threshold, how sole proprietors and LLCs are treated, and why GCs demand the paperwork anyway.

Honest math

What Solo Electricians Really Net in Northern Virginia (Honest Math)

BLS puts the DC-metro electrician median at $75,930 (May 2025). The honest part: employee wage vs. solo gross vs. solo net — with the full deduction walk.

Pillar 03 · Getting Work

How the work really gets won

Every channel that fills an electrician's calendar — referrals, permits, search, networks — ranked and worked honestly.

Pipeline

7 Ways Electricians Get Work in 2026, Ranked by Real Margin

Every channel a solo electrician can use to fill the calendar in 2026 — lead platforms, referrals, GBP, job networks and more — ranked by what's actually left after true costs.

Category definition

What Is a Subcontractor Network? Job Networks, Defined

A subcontractor network (job network) sells and manages jobs under its own brand, then pays vetted independent contractors a fixed price to do the work. The model, defined honestly.

Permits · Fairfax County

Fairfax County Electrical Permit Guide for Electricians (2026)

How to pull a residential electrical permit in Fairfax County: who can pull it, filing the ELER permit in PLUS, scheduling inspections, and what draws corrections in Fairfax housing stock.

Permits · Loudoun County

Loudoun County Electrical Permit Guide for Electricians (2026)

Pulling residential electrical permits in Loudoun County: LandMARC filing, the two-license rule, inspection scheduling, and what inspections look like in NoVA's newest housing stock.

Pillar 04 · Tech for the Trades

Tech that earns its keep

AI receptionists, estimate builders, websites, and field software — what actually pays for itself on a one-truck operation.

Pillar · Tech for the trades

Best Software & Tech for a Small Electrical Contractor (2026 Guide)

The no-hype landscape guide to tech for a one-truck electrical shop: phones, quoting, scheduling, getting found, and books — what pays back and what to skip.

Tech for the trades

What AI Can Actually Do for a One-Truck Shop (No-Hype Version)

How electricians and small contractors can use AI today — phones, quotes, reviews, photos, scheduling — with the honest limitation on each, and what AI can't do.

Tech for the trades

AI Estimate Builders, Explained: Photos In, Line Items Out

How AI estimating software for contractors works — rate cards, markup rules, photo scoping — what it gets right, where it fails, and what to demand before trusting one.

Tech for the trades

Do Contractors Need a Website, or Is Google Business Profile Enough?

The honest answer: GBP does more than most contractors think — but a website is the asset you own, ranks beyond the map pack, and compounds. What a contractor site needs.

Tech for the trades

ServiceTitan Alternatives for Small Shops (1–5 Trucks)

Why one-truck shops look past ServiceTitan, and what to run instead — Housecall Pro, Jobber, Workiz, FieldPulse, or a spreadsheet — matched honestly to shop size.

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